Beauty F(X) Branding

Beauty F(x) is an anti-aging beauty and fitness snack, a healthy choice for active lifestyles and a holistic solution for beauty health and wellness. Working closely with the founder we created a brand where beauty and food intersect. From a full unboxing experience that feels elegant and delicious to a website experience that delivers that premium within the wellness space. The goal in mind was to build something you could also find in retail spaces, perhaps as you’re checking out at Sephora.

Branding, Packaging design, Website Design, Art Direction
(2022)

Client: Beauty F(X)
Branding: Alyshea Kara & Cheryl Li
Copy: Lily Wang
Photographer: Marcus Meisler
Art Direction: Emily Hill, Alyshea Kara & Cheryl Li
Agency: Launch Pop

Product page scroll features ingredients, highlighting their functional benefits.

Website experience and imagery aims to combine beauty and taste.