Beauty F(X) Brand Launch

Beauty F(x) is an anti-aging beauty and fitness snack, a healthy choice for active lifestyles and a holistic solution for beauty health and wellness. Working closely with the founder we created a brand where beauty and food intersect. From a full unboxing experience that feels elegant and delicious to a website experience that delivers that premium within the wellness space. The goal in mind was to build something you could also find in retail spaces, perhaps as you’re checking out at Sephora.