Humdrum Packaging

Experience the pure power of mushrooms the way nature intended with Humdrum mushrooms. This packaging process went through many iterations in order to create a system that worked best for the client. Initally there was a lot of exploration of having a character to guide consumers through the experience. However since this is a functional product, it was decided we should focus more on the taste and benefits. The main challenge here was creating a system that would allow the brand to have limited flavour drops as they worked with local farmers to procure different seasonal fruits.

Packaging design, Branding,  Visual Communication
(2024)

Client: Humdrum
Packaging Design: Alyshea Kara 
Logo Design: Cheryl Li
Copy: Brenda Zhou
Agency: Launch Pop

Earilier iteration exploring a farmer mascot.


Exploration with the actual functional mushrooms used.


A pivot in packaging lead us to focus more on the flavour and fruits used.