Minus Brand Launch

With Minus, your daily habit can be used for the good of the planet. It's beanless coffee that tastes exactly like your fave cold brew. I was tasked with creating a website and packaging for their beanless cold brew. The most challanging aspect of this project was educating consumers about the environmental impact of coffee, and how Minus is tackling it head on. Working closely with a developer we we’re able to produce a beatuiful Shopify store that gives the world a taste of their brand.

Website design, Packaging

Client: Minus Coffee
Branding: Transport New York
Web Design: Alyshea Kara
Packaging: Alyshea Kara
Copy: Emily Hill & Maricel Saenz
Illustrations: Calvin Sprague
Agency: Launch Pop

Mobile view of hero banner & Ingridients highlight.