![](https://freight.cargo.site/t/original/i/23250fbc9264e5c19d3ffab075554d979875ea22f8e65683a8aef30a6312c294/AlysheaKara_PhylaHero.jpg)
Phyla Re-Brand & Website Build
Looking
to for a full brand refresh, we wanted to give Phyla a look that made them feel
more approachable while still staying true to their science-backed roots. Their
approach to acne-targeted skincare is unique so visual communication was an
important aspect to this project. We needed to present information to the
viewer in a digestible way so that they wouldn’t get lost when reading through
the science.
Branding design, Re-Design, Creative Direction, Visual Communication
(2021)
Client: Phyla
Branding: Alyshea Kara
Design: Alyshea Kara & Eva Chan
Copy: Eva Chan
Creative Direction:Alyshea Kara
Photography: Stephanie Vu
Agency: Launch Pop
(2021)
Client: Phyla
Branding: Alyshea Kara
Design: Alyshea Kara & Eva Chan
Copy: Eva Chan
Creative Direction:Alyshea Kara
Photography: Stephanie Vu
Agency: Launch Pop
![](https://freight.cargo.site/t/original/i/deda4d187e287e99faebce61b661c7d8fd711371491fca7fecc9e2ef222701b8/Screen-Shot-2022-01-14-at-5.34.26-PM.png)
![](https://freight.cargo.site/t/original/i/901f17cf1dcc56fd1d1d90e63907202681f862616508d97b2cb8e76d7f00450e/Screen-Shot-2022-01-14-at-5.34.51-PM.png)
![](https://freight.cargo.site/t/original/i/47717ccfa307b99010f512f5bcd7e8eceaaf1bbec24e968aa00076b2f0e6a1cc/Screen-Shot-2022-01-14-at-5.35.38-PM.png)
![](https://freight.cargo.site/t/original/i/b721761ad4141a1098f95aa10e3da7b1b0fb0a99124cbd8d94bbf98f3364c2eb/Screen-Shot-2022-01-14-at-5.37.24-PM.png)