Phyla Re-Brand & Website Build

Looking to for a full brand refresh, we wanted to give Phyla a look that made them feel more approachable while still staying true to their science-backed roots. Their approach to acne-targeted skincare is unique so visual communication was an important aspect to this project. We needed to present information to the viewer in a digestible way so that they wouldn’t get lost when reading through the science.

Branding design, Re-Design, Creative Direction, Visual Communication
(2021)

Client: Phyla
Branding: Alyshea Kara
Design: Alyshea Kara & Eva Chan
Copy: Eva Chan
Creative Direction:Alyshea Kara
Photography: Stephanie Vu
Agency: Launch Pop