Priya Apotheca Emails

Tasked with creating streams of emails for this online skincare brand, we set out to translate this brands messages and aesthetics to reach a larger audience. For a brand that exists exclusively in the e-commerce world, skincare is hard to sell online because you miss out on the physical experience. Our goal was to highlight the product experience, communicating it visually to evoke an emotional response. This is a brand that is spiritually and mentally very in tune with their audience, so we really just wanted to help them figure out a format in which they could deliver their messages.